[size=120%]Total Relationship Marketing
By Evert Gummesson
- Publisher: Butterworth-Heinemann
- Number Of Pages: 320
- Publication Date: 2002-07-15
- ISBN-10 / ASIN: 0750654074
- ISBN-13 / EAN: 9780750654074
- Binding: Paperback
Product Description:
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in