ama123 发表于 2014-2-9 10:43
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Discussion Questions
(1) Provide an example where you have compared a good or service by its value and
compared perceived benefits and price. How did your assessment of value led to
a purchase (or non-purchase) decision?
Students should easily be able to provide examples from their personal
experience, such as computers, automobiles, iPods, pizza delivery, and cell
phones. This question helps them to internalize the notion of value and better
understand how organizations should understand the “voice of the customer.” It
is also important for the students to understand the importance of the words
“perceived benefits.” What the customer “perceives” is the true benefit(s). Make
sure you tie this class discussion to the definition of value in Section 1, discuss the
numerator and denominator of value, ways to increase value, and what role OM
plays.
(2) What implications have the three waves of outsourcing had on the U.S. economy?
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What did you upload?
Wasted my 'money'.