1. Introducing Strategy
Commentary: The Strategy Lenses
Part I: THE STRATEGIC POSITION
2. The Environment
3. Strategic Capability
4. Strategic Purpose
5. Culture and Strategy
Commentary on The Strategic Position
Part II: STRATEGIC CHOICES
6. Business-Level Strategy
7. Directions and Corporate-level Strategy
8. International Strategy
9. Innovation and Entrepreneurship
10. Strategy Methods and Evaluation
Commentary on Strategic Choices
Part III: STRATEGY IN ACTION
11. Strategy Development Processes
12. Organising for Success
13. Resourcing Strategies
14. Managing Strategic Change
15. The Practice of Strategy
Commentary on Strategy in Action