另外随附的中文版是以前在其他地方淘的第八版中国版,内容和英文版大同小异,可以作为原版参考。我当时花了一顿功夫将零散章节整合回一本书并且自排了一个目录以方便查阅,现在为方便各位就一并发上来了。若侵犯原扫者权益请尽快联系删帖,非常感谢!
Consumer Behavior: Buying, Having and Being
Author: Michael R. Solomon, Saint Josephs University
Publication Date: December 27, 2011 | ISBN-10: 0132671840 | ISBN-13: 9780132671842 | Edition: 10
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.