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[运用案例] Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind [推广有奖]

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koalachen2013 在职认证  发表于 2014-11-23 03:09:08 |显示全部楼层 |坛友微信交流群
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind by Bernd H. Schmitt

English | 2008 | ISBN-10: 1422103218 | PDF | 192 pages | 10 MB



Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

With the tools in this book, any leader can overcome institutionalized small think the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.

Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show big think strategy in action.

Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success.
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关键词:Leverage Thinking Strategy Strateg BEHIND business overcome relevant leader

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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

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Enthuse 发表于 2014-11-25 23:26:42 |显示全部楼层 |坛友微信交流群
thanks .. sha fa..

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