Building Network Capabilities in Turbulent Competitive Environments: Business Su

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Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investment of appropriate resources. This book presents strategies for recognizing the challenges and optimizing the opportunities for building network capabilities and competitive advantage within the context of these emerging markets.

Building Network Capabilities in Turbulent Competitive Environments provides a thorough review of the literature and an unparalleled abundance of fascinating case studies featuring Japanese, Korean, and indigenous business examples. To gather real-world information, research teams made numerous field visits to many firms in the BRIC markets to meet and interview executives and observe their manufacturing and supply chain practices.

The information in this book is presented within a fully formulated theoretical framework of three core competencies: technology competence (capability to offer innovative products that fit these markets), customer competence (capability to understand and satisfy different customer needs), and linkage competence (ability to integrate technology and customer competence). The book also covers the concepts of product architecture and supply chain management to provide a more in-depth analysis of global firms operating in BRIC markets.

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Series: Resource Management (Book 49)
Hardcover: 244 pages
Publisher: CRC Press; 1 edition (December 30, 2014)
Language: English
ISBN-10: 1466515759
ISBN-13: 978-1466515758
Product Dimensions: 9.1 x 6 x 0.8 inches
Shipping Weight: 1.1 pounds
http://www.amazon.com/Building-Capabilities-Turbulent-Competitive-Environments/dp/1466515759/ref=sr_1_1_twi_1?ie=UTF8&qid=1425235146&sr=8-1&keywords=Building+Network+Capabilities+in+Turbulent+Competitive+Environments%3A+Business+Success+Stories+from+the+BRICs

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关键词：CAPABILITIES Environments environment competitive Abilities Network investment resources strategic Business

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Building Network Capabilities in Turbulent Competitive Environments: Business Su

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kankan

thanks a lot , i should it is a good book

学习了   好东西

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