From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.
Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States.
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Paperback: 288 pages
Publisher: Bloomsbury Academic (September 24, 2015)
Language: English
ISBN-10: 0857857398
ISBN-13: 978-0857857392
Product Dimensions: 6.1 x 0.9 x 9.2 inches
Shipping Weight: 1 pounds
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