摘 要
农产品网店经营以其方便快捷,覆盖面广,供应链短的优势为农产品经营者提供了一种全新的销售模式,使传统的农产品销售面临着前所未有的变革和发展的机遇,随着互联网经济的普及以及广大农产品经营者对网络营销认识的不断深入,越来越多的农产品经营者开始进入以淘宝为代表的网络经营平台,依托网络平台的优势,农产品网店获得了快速的发展,在农产品营销上发挥着越来越重要的作用,但随着农产品网店的兴起和高速发展,越来越多的问题凸显出来,成为制约农产品网店进一步发展装的瓶颈。本文从网店经营的农产品特点入手,通过SWOT分析,着重探讨目前以淘宝网为平台的农产品网店经营发展中存在的问题,并结合相关的理论和淘宝平台的具体情况,提出一些自己的看法、意见和建议,对农产品网店的经营发展以及相关的农产品网店创业提供一定程度上的参考。
关键词:农产品网店;网店经营;网络营销
Abstract
Agricultural productsonline store management with its convenient, wide coverage, the advantages ofshort supply chain for agricultural operators to provide a new sales model, thetraditional agricultural products sales facing unprecedented changes and thedevelopment opportunity, with the popularity of the Internet economy as well asthe operator is the deepening of the understanding of the network marketing ofagricultural products, farm operators in growing Numbers are beginning to enterrepresented by taobao network management platform, relying on the advantage ofnetwork platform, obtained the rapid development of the agricultural productsshop, playing an increasingly important role on the marketing of agriculturalproducts, but with the rise of the agricultural products online store andhigh-speed development, more and more problems stand out, become the bottleneckof restricting agricultural products online to further development of. Thisarticle obtains from the online store operation characteristics of agriculturalproducts, through the SWOT analysis, discusses the platform for taobao shopmanagement problems existing in the development of agricultural products, andcombining with related theory and the specific situation of the taobaoplatform, puts forward some own views, opinions and Suggestions, foragricultural products online store business development as well as the relatedagricultural products online entrepreneurship to provide reference to someextent.
Key words: agriculturalproducts online store;store management; network marketing
目 录
(五)加强网店的日常经营管理以提升农产品网店流量转化率... 15
2.提供及时有效的客服服务,加强与潜在客户的沟通交流... 15