This is the missing link in a complete inbound strategy. I am both Inbound and Hubspot certified and a huge Hubspot user and advocate of inbound marketing. If you are currently doing content marketing/inbound marketing, you need to read or listen to this book because it provides a huge piece that has been missing from all of the books and training out there, sales strategy for inbound. I love how he really gets into the weeds and provides tactical concepts and ideas that you can implement as well as high-level strategies. As somone who is so passionate about inbound, a lot of what he talked about clicked and we're excited to implement it all. While it's not required, I highly recommend if you have not already, read Inbound Marketing by Brian Halligan and Dharmesh Shah or become Inbound certified by Hubspot (for free), as it will help you understand in great detail how Hubspot generates the leads that Mark sells to in these books.
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