ISBN: 1292092629, 0133856461 | 832 Pages | PDF | 41.15 MB
by Philip T Kotler (Author), Kevin Lane Keller (Author)
© Pearson Education Limited 2016
The rights of Philip Kotler and Kevin Lane Keller to be identified as the authors of this work have been asserted by them in accordanc.
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For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management.
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