[原创]结构方程模型（SEM）在市场营销中的应用

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作者：Jan-Benedict E.M. Steenkamp, Hans Baumgartner

题目：On the use of structural equation models for marketing modeling

出版信息：Intern. J. of Research in Marketing 17 2000 195–202

A statement in this paper:

It is probably difficult to find an issue of a major marketing
journal in which SEM is not used in at least one
of the articles. To illustrate, we examined all articles
that appeared in IJRM, JM, and JMR in 1999 and
found that SEM was used in 22 out of 87 articles
(25.3%).

Abstract of this paper:

We reflect on the role of structural equation modeling SEM in marketing modeling and managerial decision making.
We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.

Keywords: Marketing modeling; Structural equation modeling; Latent curve modeling; Managerial decision making; Time-series analysis

q2000 Elsevier Science B.V. All rights reserved.

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2009-5-26 12:34:00 上传

[原创]结构方程模型（SEM）在市场营销中的应用 － 一篇综述文章

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关键词：结构方程模型 市场营销 结构方程 SEM Longitudinal 方程 模型 市场营销 结构 SEM

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结构方程模型在市场营销中应用
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