Strategic Management of Technological Innovation, 5th Edition

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Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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关键词：Management Innovation Strategic Managemen Technolog

2017 版的。great！

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