We initiate coverage of China’s media & entertainment sector with our preferred segments being quality TV drama producer Huace and valuable Intellectual Property(IP)owner Alpha Group.Both are benefitting from rising demand from internet companies hungry for quality and exclusive content on their video platforms.The strong Chinese New Year movie box office re-affirms our positive view on China’s movie-going demand,but we are wary of excess theatre supply.We prefer movie distribution(China Film)and the premium format(IMAX China).