【作者(必填)】
[url=]Pounders, Kathrynn[/url]1
[url=]Seungae Lee[/url]2
[url=]Royne, Marla[/url]3
【文题(必填)】
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus.
【年份(必填)】
2018
【全文链接或数据库名称(选填)】[url=]Journal of Current Issues & Research in Advertising (Routledge)[/url]. Jan2018, Vol. 39 Issue 1, p37-51. 15p.