Book 图书名称:Marketing of high-technology products and innovations (International Version
Author 作者: Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley
Publisher 出版社: Pearson
Page 页数:547
Publishing Date 出版时间: Oct 3, 2013
Language 语言: English
Size 大小: 5.36MB
Format 格式: pdf 文字版
ISBN: 9781292040332, 1292040335
Edition: 第3版
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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