为了更具有针对性,我提供这样几本教材,如果能提供相应的课件(PPT)和测试题(testbank)必重谢!
1. Digital Marketing Excellence(5th Edition),Dave Chaffey and PR Smith, Fifth edition published 2017,by Routledge.
2.Digital Marketing-Strategy Implementation and Practice (6th Edition), Dave Chaffey and Fiona Ellis-Chadwick, Sixth edition published 2016, Pearson Education Limited 2012, 2016 (print and electronic).网址http://catalogue.pearsoned.co.uk ... /9781292077611.page