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[找数据和资料] Xiaomi’s Globalization Strategy and Challenges [推广有奖]

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凯旋の王者 学生认证  发表于 2018-11-16 09:18:03 |显示全部楼层 |坛友微信交流群
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急需案例Gang Zheng, Yanting Guo, Robert A. Burgelman., Xiaomi’s Globalization Strategy and Challenges, 哈佛案例库/斯坦福案例库(案例编号:SM262-PDF-ENG), 2016-11

完整版 30页
Xiaomi’s Globalization Strategy and Challenges

By
Gang Zheng, Yanting Guo, Robert A. Burgelman

2016|Case No.SM262| Length 30 pgs.

Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand internationally, and this case lays out the company’s globalization strategies and challenges moving forward. Hugo Barra, a top Android executive, had left Google a few years earlier to lead Xiaomi’s international growth. Xiaomi’s founder and CEO, Lei Jun, said the company’s ultimate goal was “making good but cheap things,” a low pricing strategy that had succeeded in China. The company sold over 70 million mobile phones in 2015—while aggressively building out a robust ecosystem. However, Xiaomi had expected to sell 80 to 100 million units that year; it was facing a declining domestic market and increased competition. Therefore, international expansion had become an important part of the company’s overall strategy.


But expanding to other countries would be a challenging road. For one, it would take considerable time and effort to tailor the company’s Android-based MIUI operating system for diversified markets—and obtain market-access qualifications. Xiaomi’s patent portfolio was thin compared to those of large competitors, and it ran the risk of lawsuits from companies that held patent rights in the countries it wanted to enter. Other challenges included building out sales channels, output capacity, and cross-culture management development. Xiaomi’s international plan included ten countries in Asia, Europe, and Latin America. The next year or two would be critical for Xiaomi—and it needed to make the right strategic decisions to succeed in its globalization efforts.


Learning Objective

The objective is for students to learn about the opportunities and challenges of global expansion—in this case focusing on the fast-moving high-tech space. Students should also be able to analyze the company’s business model and evaluate whether a model that succeeded domestically would also succeed internationally.

18/11/2018 前分享奖金Double ~

或者 http://www.bookmetrix.com/detail ... 6a39a8dc4#citations





关键词:小米 xiaomi case study 斯坦福大学 牛津大学
victorbian 在职认证  发表于 2018-11-16 10:47:23 |显示全部楼层 |坛友微信交流群
同求,谢谢

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Fleischer 发表于 2018-11-17 00:56:21 |显示全部楼层 |坛友微信交流群
楼主收了吧

小米战略.zip

11.97 MB

需要: 20 个论坛币  [购买]

相当全了,应该满意了

本附件包括:

  • 2015 A Smartphone Challenger’s Competitive Strategy The Case of Xiaomi.pdf
  • INTERNATIONAL MARKETING STRATEGY FOR XIAOMI.pdf
  • Newcomers Xiaomi and LeEco.pdf
  • Newcomers Xiaomi and LeEco2.pdf
  • Strategic Planning for Xiaomi Smart Phones Crisis Turning Point.pdf
  • The Analysis of Xiaomi Mobile Phone Marketing Strategy-3998.pdf
  • The Problem Faced and the Solution of Xiaomi Company in India.pdf
  • Xiaomi's Globalization Strategy and Challenges Case Study Analysis & Solution.pdf
  • Xiaomi’s Global Expansion Plan Is Steered By Patents – A Patent Portfolio Analysis.pdf
  • Xiaomi’s Globalization Strategy and Challenges Case Study Solution & Analysis.pdf

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凯旋の王者 学生认证  发表于 2018-11-17 21:35:16 |显示全部楼层 |坛友微信交流群
victorbian 发表于 2018-11-16 10:47
同求,谢谢
已经搞到,可私聊~

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Lucinda00 发表于 2021-3-17 23:43:34 |显示全部楼层 |坛友微信交流群
Fleischer 发表于 2018-11-17 00:56
楼主收了吧
感谢楼主分享,超级合适

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花爷的活章鱼 在职认证  学生认证  发表于 2022-5-25 14:18:49 |显示全部楼层 |坛友微信交流群
Fleischer 发表于 2018-11-17 00:56
楼主收了吧
大家不要下载,不是原文,就是网页的截图。原文是30页

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花爷的活章鱼 在职认证  学生认证  发表于 2022-5-25 14:22:45 |显示全部楼层 |坛友微信交流群
凯旋の王者 发表于 2018-11-17 21:35
已经搞到,可私聊~
楼主还在吗~~求材料

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