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How to develop economic and People's living standard in such a developing country with so many people and so much aero as china has very important significance, especially when our country has become a member of WTO and must facing the steep competition from Domestic and foreign. With lots of theory research results about the way to create regional brands, this article research and analyse a lot of regional brand in Zhejiang province, especially about the socks industry of Zhuji City, and propose some ideas and plans. Creating a regional brand is systemic project. First step is to research its history and actuality of each region of Zhejiang province according to the competitive advantage, and next step is to create group brand for the target industry group. On the process of creating a brand, we must understand the definition and function of the brand and must built a group of brand strategy witch is adapt to the situation of the correlative industry group. This article has three main part. The first part mainly research the correlative theory and paper and discuss the evolvement¡¢character¡¢actuality of regional industry group. The second part is to analyse the expert¡¯s views and ideas of existing brand by quoting correlative material of some brands in Zhejiang. The last part explain the Importance of creating the regional brand further more, which is based on the research above and take the socks industry in zhuji city for example ,and finally I express my idea and opinion. Keyword: Industry group regional brand brand strategy socks industry in zhuji city