<BR><SPAN style="WIDOWS: 2; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; BORDER-COLLAPSE: separate; FONT: medium Simsun; WHITE-SPACE: normal; ORPHANS: 2; LETTER-SPACING: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" class=Apple-style-span><SPAN style="FONT-FAMILY: arial, verdana, helvetica, sans-serif; FONT-SIZE: 14px" class=Apple-style-span>
<DIV id=description>
<H2 style="FONT-STYLE: normal; MARGIN: 0.8em 0px 0.1em; FONT-FAMILY: arial, Verdana, Helvetica, sans-serif; COLOR: rgb(90,71,38); FONT-SIZE: 16px">Description</H2>Assuming no prior knowledge of economics, this exciting new text focuses on the basic principles of micro and macroeconomics, giving the reader the tools to analyse any economic situation. The book is filled with topical examples that bring the subject to life, helping to show the relevance of economics to real life situations such as why house prices are so high in the UK or the benefits of spending an extra hour on your assignment.<SPAN class=Apple-converted-space>&nbsp;</SPAN><BR><BR>This book will give the reader a solid foundation in order to understand the business environment or it can serve as the building blocks for further study in economics and business. The content is broken into short bite sized units and the theory is illustrated throughout with topical examples and short case studies. There are a variety of pedagogical features throughout that allow readers to reflect on their learning and apply their understanding.<SPAN class=Apple-converted-space>&nbsp;</SPAN><BR></DIV>
<DIV id=productDetails><A style="COLOR: rgb(0,0,153)" id=Product_Details name=Product_Details></A>
<H2 style="FONT-STYLE: normal; MARGIN: 0.8em 0px 0.1em; FONT-FAMILY: arial, Verdana, Helvetica, sans-serif; COLOR: rgb(90,71,38); FONT-SIZE: 16px">Product Details</H2><SPAN class=bookPages>400</SPAN><SPAN class=Apple-converted-space>&nbsp;</SPAN>pages;<SPAN class=Apple-converted-space>&nbsp;</SPAN><SPAN class=bookPages>100</SPAN>;<SPAN class=bookIsbnHyphens><SPAN style="DISPLAY: block" class=formattedHyphISBN13>ISBN13: 978-0-19-929637-8</SPAN><SPAN style="DISPLAY: block" class=formattedHyphISBN10>ISBN10: 0-19-929637-5</SPAN></SPAN></DIV>
<DIV id=aboutAuthor><A style="COLOR: rgb(0,0,153)" id=Author_Information name=Author_Information></A>
<H2 style="FONT-STYLE: normal; MARGIN: 0.8em 0px 0.1em; FONT-FAMILY: arial, Verdana, Helvetica, sans-serif; COLOR: rgb(90,71,38); FONT-SIZE: 16px">About the Author(s)</H2>
<DIV id=bookAboutAuthors>
<P style="MARGIN: 0px 0px 1em">Andrew Gillespie,<SPAN class=Apple-converted-space>&nbsp;</SPAN><SPAN style="FONT-STYLE: italic" class=star-caretcode-i>Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, Visiting lecturer, Oxford Brookes University, Oxford</SPAN></P></DIV></DIV></SPAN></SPAN>