北美最流行之

战略管理（第8版）

Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson, "Strategic Management: Competitiveness and Globalization, Concepts and Cases"
South-Western | 2008 | ISBN: 0324655592 | 760 pages | PDF | 14,2 MB
作者：Michael A. Hitt（美国Texas A&M University）；R. Duane Ireland（美国Texas A&M University）Robert E. Hoskisson
（美国Arizona State University）



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简介：STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a case study section containing engaging and exemplary cases that cover a broad range of critical issues confronting mangers today.