Book Title: Consumer Acceptance of Genetically Modified Foods

Authors: Robert E. Evenson
Economic Growth Center
Department of Economics
Yale University
Connecticut, USA

Vittorio Santaniello
Dipartimento di Economia e Istituzioni
Universita degli Studi Roma ‘Tor Vergata’
Rome, Italy

Contents:
Contributors vii
Acknowledgements ix
Introduction xi

PART I: STUDIES UTILIZING PRICE AND EXPENDITURE DATA

1 Do Agricultural Commodity Prices Respond to GMO Bans? 1
Joe L. Parcell and Nicholas G. Kalaitzandonakes

2 Consumer Acceptance and Labelling of GMOs in Food Products: a Study of Fluid Milk Demand 9
Kristin Kiesel, David Buschena and Vincent Smith

3 Consumer Purchasing Behaviour towards GM Foods in The Netherlands 23
Leonie Marks, Nicholas G. Kalaitzandonakes and Steven Vickner

PART II: STUDIES UTILIZING EXPERIMENTAL METHODS

4. The Welfare Effects of Implementing Mandatory GM Labelling in the USA 41
Wallace E. Huffman, Matthew Rousu, Jason F. Shogren and Abebayehu Tegene

5 Using Simulated Test Marketing to Examine Purchase Interest in Food Products that are Positioned as GMO-free 53
Marianne McGarry Wolf, Angela Stephens and Nicci Pedrazzi

PART III: STUDIES UTILIZING WILLINGNESS-TO-PAY METHODS

6. Measuring the Value of GM Traits: the Theory and Practice of Willingness-to-pay Analysis 61
Simbo Olubobokun and Peter W.B. Phillips

7. Willingness to Pay for GM Food Labelling in New Zealand 73
William Kaye-Blake, Kathryn Bicknell and Charles Lamb

8 Contingent Valuation of Breakfast Cereals Made of Non-biotech Ingredients 83
Wanki Moon and Siva Balasubramanian

9 A Comparative Analysis of Consumer Acceptance of GM Foods in Norway and in the USA 95
Wen D. Chern and Kyrre Rickertsen

10 Comparing Consumer Responses toward GM Foods in Japan and Norway 111
Jill J. McCluskey, Kristine M. Grimsrud and Thomas I. Wahl

11 Willingness to Pay for GM Foods: Results from a Public Survey in the USA 117
Hsin-Yi Chen and Wen S. Chern

PART IV: STUDIES OF CONSUMER ACCEPTANCE

12 A Comparison of Consumer Attitudes Towards GM Food in Italy and the USA 131
Marianne McGarry Wolf, Paola Bertolini and Jacob Parker-Garcia

13 Consumer Attitudes Towards GM Food in Ireland and the USA 143
Marianne McGarry Wolf, Juliana McDonnell, Christine Domegan andHeidi Yount

14 Attitudes toward GM Food in Colombia 155
Douglas Pachico and Marianne McGarry Wolf

15 Consumer Acceptance and Development Perspectives of Functional Food in Germany 163
Heiko Dustmann and H. Weindlmaier

16 Factors Explaining Opposition to GMOs in France and the Rest of Europe169
Sylvie Bonny

PART V: STUDIES OF ECONOMIC CONSEQUENCES
17 Introducing Novel Protein Foods in the EU: Economic and Environmental Impacts189
Xueqin Zhu, Ekko van Ierland and Justus Wesseler

18 Consumer Attitudes Towards GM Foods: the Modelling of Preference Changes 209
Chantal Pohl Nielsen, Karen Thierfelder and Sherman Robinson
Index 231