<P>如何在日本市场获得成功？<BR><BR><BR>Making Money in Japan<BR>Chapter 1 The macroeconomic background<BR>1.1. Foreign direct investment in Japan is increasing<BR>1.2. Strengthened initiatives of the Japanese government<BR>Chapter 2 The earnings situation of German companies in Japan<BR>2.1. Profile of the companies surveyed<BR>2.2. The profitability of German companies in Japan<BR>2.3. A comparison of profitability between the machinery and consumer goods sectors<BR>Chapter 3 Reasons why German companies are profitable in Japan<BR>3.1. Japan is still East Asia's most important market<BR>3.2. Advantages of foreign companies in Japan — the ‘Gaijin bonus’<BR>3.3. Handicaps of Japanese competitors — the low level of globalisation<BR>3.4. Relatively low risk factors in Japan<BR>Chapter 4 Possible reservations about committing to Japan<BR>4.1. The lingering economic crisis — also an opportunity<BR>4.2. The Keiretsu — losing significance<BR>4.3. The Japanese sales system — possible new sales channels<BR>4.4. Strong Japanese competition — winning through differentiation<BR>4.5. High labour and rent costs — with a downward trend<BR>4.6. Tariff and non-tariff barriers — not insurmountable</P>

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