绝对绝对经典的内部绝密资料(一定要多给我积分!这是05年才解密的,第一次发!!!!!!!!!),要是积分少了,我会很郁闷的,因为这是我的原创,其采用的格式及内容也是企业外不可能得到的<BR><BR><BR>提纲<BR>Outline<BR><BR>1.2001 Review<BR>1.1.Economic & Demographic Overview<BR>1.2Market Share(TJ/SJZ)<BR>1.3Flavor Share(TJ/SJZ)<BR>1.4Package Share(TJ/SJZ)<BR>1.5Value Chain Analysis<BR>2.2002 BAP<BR>2.1SWOT<BR>2.2Marketing Strategies <BR>2.32002 Objectives<BR>2.4Brand Build & Consumer Promotion <BR>2.5Media Strategy<BR>2.6Special Projects CNY / MAY / October<BR>2.7New Products <BR>2.8Fight against PCI<BR>2.9Summary of DME <BR>