Common pitfalls in telcos’ IT architecture management are all too often a serious roadblock to superior business performance. Operators can bypass these by applying learnings from their most successful peers. Telecoms operators are among the highest IT spenders across all industries, relying heavily on IT to enable their existing business as well as to open up new revenue streams. However, the impact of IT-related factors on a telco’s business performance often remains unquantified in the breakneck race to stay ahead.