【新书】管理经济学（第3版）

Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mikhael Shor, "Managerial Economics (3rd Edition)"
English | ISBN: 1133951481 | 2013 | PDF | 320 pages | 8MB
【作者简介】
Luke M. Froeb（美国Vanderbilt University）
Brian T. McCann（美国Vanderbilt University）
Mikhael Shor（美国University of Connecticut）
Michael R. Ward（美国University of Texas, Arlington）

【教材简介】
Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book provides an excellent ongoing reference for students pursuing business careers. Instructor's remark, "The Froeb/McCann/Shor/Ward textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading."
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