北美最流行.全彩原版

市场营销学（第13版）

William D. Perreault Jr., "Essentials of Marketing, 13 edition"
English | ISBN: 0078028884 | 2012| 728 pages | PDF | 73 MB
【作者简介】
William D. Perreault, Jr., is Kenan Professor of Business at the University of North Carolina.
Joseph P. Cannon is professor of marketing at Colorado State University.
E. Jerome McCarthy is professor of marketing at Michigan State University.

【教材简介】
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e– and all of the other teaching and learning materials that accompany it – will satisfy every instructor and students’ needs.
【下载地址】此处，由于是全彩原版，文件较大（只能分解两个压缩包），此次就不免费了，直接收费36币，不需要就不必下载了。


专业发布北美最流行数学经管类教材，为及时下载请点我头像下方“关注”，因我通常免费半天到一天。