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<div><span style="font-size: 9pt">封面</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">内容简介、编委</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">目录</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第一篇绪论</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第一章战略管理概论</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">1.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">1.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第二篇战略分析</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第二章企业外部环境分析</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">2.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">2.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第三章企业内部条件分析</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">3.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">3.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第四章企业社会责任与战略目标</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">4.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">4.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第三篇战略选择</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第五章公司战略选择</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">5.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">5.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第六章经营单位的竞争战略选择</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">6.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">6.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第七章企业国际化战略</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">7.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">7.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第四篇战略实施</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第八章开发职能战略</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">8.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">8.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第九章战略与组织结构</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">9.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">9.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十章领导与战略</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">10.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">10.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十一章战略控制</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">11.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">11.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十二章管理战略变革</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">12.1</span><span style="font-size: 9pt">复习笔记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">12.2</span><span style="font-size: 9pt">课后习题详解</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">综合案例一海尔的企业战略</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">综合案例二联想公司的战略发展</span></div>
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