<br /><br/><br /><p><span style="font-size: 9pt">封面</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">内容简介、编委</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">目录</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第一部分复习指南</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一章市场调查分析师考试概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二章市场调查分析师考试复习技巧</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第二部分核心讲义</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第一章调查导论</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节调查的步骤与过程</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节调查的分类</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第二章调查设计</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节调查目标的确定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节调查方法的选择</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节抽样设计的有关问题</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节调查中的各种误差及其控制</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第三章数据收集的方法</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节自填问卷调查</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节派员访问调查</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节电话调查</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节其他的调查方法</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节各种数据收集方法的比较</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第四章调查问卷设计</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节问卷的结构与问题的类型</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节问卷设计的技巧</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节问卷中的度量方法</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第五章抽样方法</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节非概率抽样</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节概率抽样</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第六章抽样估计</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节抽样估计的基本原理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节加权</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节总体均值、比例及总量的简单估计</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节辅助信息的使用</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节调查估计量的抽样误差估计</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第七章样本量的确定</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节精度与样本量</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节样本量的公式及确定样本量的其他限制</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节分层抽样样本量的分配</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第八章数据收集的实施</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节必要的公关工作</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节调查前的准备</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节数据收集过程</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节调查过程及调查质量的监控</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第九章数据处理</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节编码</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节数据录入</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节审核</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节插补</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节离群值的检测和处理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七节其他数据处理的有关问题</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十章数据发布与数据分析</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节引言</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节调查报告的撰写</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节统计表和统计图</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节数据分析</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节保密和泄密控制</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第三部分历年真题及详解</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">2011-2013</span><span style="font-size: 9pt">年市场调查分析师考试《调查概论（中级）》真题精选及详解</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">2010</span><span style="font-size: 9pt">年市场调查分析师考试《调查概论（中级）》真题及详解</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第四部分章节练习</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一章调查导论</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二章调查设计</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三章数据收集的方法</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四章调查问卷设计</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五章抽样方法</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六章抽样估计</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七章样本量的确定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八章数据收集的实施</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第九章数据处理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第十章数据发布与数据分析</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第五部分模拟试题及详解</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">2014</span><span style="font-size: 9pt">年市场调查分析师考试《调查概论（中级）》模拟试题及详解（一）</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt"></span><span style="font-size: 9pt">2014</span><span style="font-size: 9pt">年市场调查分析师考试《调查概论（中级）》模拟试题及详解（二）</span></p></br></br>