<br /><br/><br /><p><span style="font-size: 9pt">封面</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">内容简介、编委</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">目录</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第一部分必背考点解读</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第一章证券市场基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节证券与证券市场概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节证券的主要类型</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节证券市场运行</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第二章证券投资基金概述</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金的概念和特点</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金的运作与市场参与主体</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金管理人</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金托管人</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节基金的法律形式与运作方式</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节基金的类型</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七节基金的起源与发展</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八节我国基金业的发展概况</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第九节基金业在金融体系中的地位与作用</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第三章证券投资基金的运作</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金的募集与认购</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金的交易与申购、赎回</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金份额的登记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金的投资</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节基金的估值、费用和会计核算</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节基金的利润分配和税收</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七节基金的信息披露</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八节基金份额持有人大会</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第四章证券投资基金的销售</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金市场营销概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金营销实务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金销售的客户服务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金销售的风险及其防范</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第五章证券投资基金的分析与评价</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金分析与评价概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金公司和基金经理的分析评价</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金业绩的分析与评价</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金的评级</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第六章证券投资基金销售的适用性</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金销售适用性管理的内涵和意义</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金销售适用性的指导原则</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金销售适用性实务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节投资者教育</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第七章证券投资基金销售的规范</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金销售监管与法规框架</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金销售机构的监管规定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金销售行为的监管规定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金销售人员的监管规定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">附录必背公式、图表汇总</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第二部分核心讲义</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第一章证券市场基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节证券与证券市场概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节证券的主要类型</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节证券市场运行</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第二章证券投资基金概述</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金的概念和特点</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金的运作与市场参与主体</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金管理人</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金托管人</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节基金的法律形式与运作方式</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节基金的类型</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七节基金的起源与发展</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八节我国基金业的发展概况</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第九节基金业在金融体系中的地位与作用</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第三章证券投资基金的运作</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金的募集与认购</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金的交易与申购、赎回</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金份额的登记</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金的投资</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节基金的估值、费用和会计核算</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节基金的利润分配和税收</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七节基金的信息披露</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八节基金份额持有人大会</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第四章证券投资基金的销售</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金市场营销概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金营销实务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金销售的客户服务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金销售的风险及其防范</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第五章证券投资基金的分析与评价</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金分析与评价概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金公司和基金经理的分析评价</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金业绩的分析与评价</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金的评级</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第六章证券投资基金销售的适用性</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金销售适用性管理的内涵和意义</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金销售适用性的指导原则</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金销售适用性实务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节投资者教育</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第七章证券投资基金销售的规范</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节基金销售监管与法规框架</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节基金销售机构的监管规定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节基金销售行为的监管规定</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节基金销售人员的监管规定</span></p></br></br>