<br /><br/><br /><p><span style="font-size: 9pt">封面</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">内容简介、编委</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">目录</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第一部分章节精练</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第一章保险经纪人概述</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节保险经纪人的概念</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节保险经纪人的特点及分类</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节保险经纪人的作用</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第二章保险经纪业务运作</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节保险经纪业务内容</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节保险经纪业务程序</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节保险经纪人对保险人的选择与评估</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第三章保险经纪机构的监管</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节保险经纪机构监管概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节市场准入</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节经营规则</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节市场退出</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节监督检查</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节法律责任</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第四章保险经纪从业人员职业道德与执业操守</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节职业道德概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节保险经纪从业人员职业道德的基本要求</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节保险经纪从业人员的执业操守</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第五章风险管理基础</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节风险概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节风险与保险</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节风险管理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节风险管理程序</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第六章个人和家庭风险管理</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节个人和家庭风险管理概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节案例分析</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第七章企事业单位风险管理</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节企事业单位风险管理概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节案例分析</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第八章保险业务风险管理</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节保险业务风险管理流程</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节保险业务风险管理实践</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节再保险业务风险管理</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第九章市场营销基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节市场营销概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节市场细分与目标市场选择</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节市场营销战略与策略</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节保险营销</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十章财会基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节会计核算基础</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节会计核算的一般过程</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节财务会计报告</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节财务管理</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十一章税收基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节税收概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节税制要素</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节税收体系</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节保险企业相关税收</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十二章金融基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节金融基本概念</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节金融机构和金融市场</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节利率</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节外汇与汇率</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十三章法律基础知识</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节民事法律制度</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节合同法概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节保险法概述</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第十四章中华人民共和国保险法</span><span style="color: #006600; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一节保险法总则</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二节保险合同</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三节保险公司</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四节保险经营规则</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五节保险代理人和保险经纪人</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六节保险业的监督管理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七节相关各方的主要法律责任</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八节附则</span><span style="font-size: 9pt"> </span><br />
<span style="color: blue; font-size: 9pt">第二部分核心讲义</span><span style="color: blue; font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第一章保险经纪人概述</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第二章保险经纪业务运作</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第三章保险经纪机构的监管</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第四章保险经纪从业人员职业道德与执业操守</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第五章风险管理基础</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第六章个人和家庭风险管理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第七章企事业单位风险管理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第八章保险业务风险管理</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第九章市场营销基础知识</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第十章财会基础知识</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第十一章税收基础知识</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第十二章金融基础知识</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第十三章法律基础知识</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第十四章《中华人民共和国保险法》</span></p></br></br>