<br /><br/><br /><p><span style="font-size: 9pt">封面</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">内容简介、编委</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">目录</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第</span><span style="color: #006600; font-size: 9pt">1</span><span style="color: #006600; font-size: 9pt">篇认识营销管理</span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">1</span><span style="font-size: 9pt">章定义</span><span style="font-size: 9pt">21</span><span style="font-size: 9pt">世纪的营销</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">2</span><span style="font-size: 9pt">章新经济中的适应营销</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">3</span><span style="font-size: 9pt">章建立顾客满意、价值和关系</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第</span><span style="color: #006600; font-size: 9pt">2</span><span style="color: #006600; font-size: 9pt">篇分析营销机会</span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">4</span><span style="font-size: 9pt">章通过市场导向的战略计划赢得市场</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">5</span><span style="font-size: 9pt">章收集信息和测量市场需求</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">6</span><span style="font-size: 9pt">章扫描营销环境</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">7</span><span style="font-size: 9pt">章分析消费者市场和购买行为</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">8</span><span style="font-size: 9pt">章分析企业市场与企业购买行为</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">9</span><span style="font-size: 9pt">章参与竞争</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">10</span><span style="font-size: 9pt">章辨认市场细分和选择目标市场</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第</span><span style="color: #006600; font-size: 9pt">3</span><span style="color: #006600; font-size: 9pt">篇发展营销战略</span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">11</span><span style="font-size: 9pt">章在产品生命周期中定位和差异化市场供应品</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">12</span><span style="font-size: 9pt">章开发新的市场供应品</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">13</span><span style="font-size: 9pt">章设计全球市场供应品</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第</span><span style="color: #006600; font-size: 9pt">4</span><span style="color: #006600; font-size: 9pt">篇塑造市场供应品</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">14</span><span style="font-size: 9pt">章建立产品和品牌战略</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">15</span><span style="font-size: 9pt">章设计与管理服务</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">16</span><span style="font-size: 9pt">章开发定价战略与方案</span><span style="font-size: 9pt"> </span><br />
<span style="color: #006600; font-size: 9pt">第</span><span style="color: #006600; font-size: 9pt">5</span><span style="color: #006600; font-size: 9pt">篇管理和传送营销方案</span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">17</span><span style="font-size: 9pt">章设计和管理价值网络及营销渠道</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">18</span><span style="font-size: 9pt">章管理零售、批发和市场物流</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">19</span><span style="font-size: 9pt">章管理整合营销传播</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">20</span><span style="font-size: 9pt">章管理广告、销售促进和直接营销</span><span style="font-size: 9pt"> </span><br />
<span style="font-size: 9pt">第</span><span style="font-size: 9pt">21</span><span style="font-size: 9pt">章管理销售力量</span></p></br></br>