<br /><br/><br /><p><span style="font-family: 宋体"><span style="font-size: 10pt">封面</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 10pt">内容简介<br />
<span style="font-size: 10pt">目录</span></span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">1</span></span></span><span style="font-size: 10pt">部分理解市场营销和市场营销过程</span></span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">1</span></span></span><span style="font-size: 10pt">章营销：管理有价值的顾客关系</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">1.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">1.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">2</span></span></span><span style="font-size: 10pt">章企业战略和营销战略：协同构建客户关系</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">2.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">2.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">2</span></span></span><span style="font-size: 10pt">部分理解市场和消费者</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">3</span></span></span><span style="font-size: 10pt">章营销环境</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">3.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">3.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">4</span></span></span><span style="font-size: 10pt">章管理营销信息</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">4.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">4.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">5</span></span></span><span style="font-size: 10pt">章消费者市场与消费者购买行为</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">5.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">5.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">6</span></span></span><span style="font-size: 10pt">章产业市场与产业购买者行为</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">6.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">6.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">3</span></span></span><span style="font-size: 10pt">部分设计顾客驱动的营销战略和营销组织</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">7</span></span></span><span style="font-size: 10pt">章市场细分、选择目标市场和市场定位：与合适的顾客建立合适的关系</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">7.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">7.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">8</span></span></span><span style="font-size: 10pt">章产品、服务和品牌战略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">8.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">8.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">9</span></span></span><span style="font-size: 10pt">章新产品开发与产品生命周期策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">9.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">9.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">10</span></span></span><span style="font-size: 10pt">章产品定价：定价考虑因素和方法</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">10.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">10.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">11</span></span></span><span style="font-size: 10pt">章产品定价：定价策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">11.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">11.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">12</span></span></span><span style="font-size: 10pt">章分销渠道及供应链管理</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">12.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">12.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">13</span></span></span><span style="font-size: 10pt">章零售与批发</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">13.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">13.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">14</span></span></span><span style="font-size: 10pt">章整合营销沟通战略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">14.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">14.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">15</span></span></span><span style="font-size: 10pt">章广告、促销及公共关系</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">15.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">15.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">16</span></span></span><span style="font-size: 10pt">章人员推销和直复营销</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">16.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">16.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">4</span></span></span><span style="font-size: 10pt">部分扩展市场营销</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">17</span></span></span><span style="font-size: 10pt">章创造竞争优势</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">17.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">17.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">18</span></span></span><span style="font-size: 10pt">章数字时代的营销</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">18.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">18.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">19</span></span></span><span style="font-size: 10pt">章全球市场</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">19.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">19.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第<span style="font-family: arial, sans-serif"><span style="font-size: 10pt">20</span></span></span><span style="font-size: 10pt">章营销伦理和社会责任</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">20.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">20.2</span></span></span><span style="font-size: 10pt">课后习题详解</span></p>
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