<br /><br/><br /><p><span style="font-family: 宋体"><span style="font-size: 10pt">封面</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 10pt">内容简介<br />
<span style="font-size: 10pt">目录</span></span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-size: 10pt">Ⅰ</span></span><span style="font-size: 10pt">篇绪论</span></span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第一章导论</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">1.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">1.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第二章市场营销哲学的演变</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">2.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">2.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第三章战略计划与市场营销管理</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">3.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">3.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-size: 10pt">Ⅱ</span></span><span style="font-size: 10pt">篇市场分析</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第四章市场营销环境分析</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">4.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">4.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第五章市场调研与市场需求预测</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">5.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">5.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第六章消费者市场及其购买行为</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">6.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">6.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第七章组织市场分析</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">7.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">7.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-size: 10pt">Ⅲ</span></span><span style="font-size: 10pt">篇市场营销战略</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第八章目标市场战略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">8.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">8.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第九章市场竞争战</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">9.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">9.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十章新产品开发战略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">10.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">10.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十一章国际营销战略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">11.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">11.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-size: 10pt">Ⅳ</span></span><span style="font-size: 10pt">篇市场营销策略</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十二章产品与服务策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">12.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">12.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十三章品牌策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">13.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">13.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十四章定价策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">14.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">14.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十五章分销策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">15.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">15.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十六章沟通与促销策略</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">16.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">16.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-size: 10pt">Ⅴ</span></span><span style="font-size: 10pt">篇市场营销管理</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十七章市场营销计划</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">17.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">17.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十八章市场营销组织</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">18.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">18.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第十九章市场营销执行</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">19.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">19.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第二十章市场营销控制</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">20.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">20.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: blue"><span style="font-size: 10pt">第<span style="font-size: 10pt">Ⅵ</span></span><span style="font-size: 10pt">篇市场营销新进展</span></span><br />
<span style="color: #006600"><span style="font-size: 10pt">第二十一章非营利组织市场营销</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">21.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">21.2</span></span></span><span style="font-size: 10pt">课后习题详解</span><br />
<span style="color: #006600"><span style="font-size: 10pt">第二十二章市场营销新动向</span></span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">22.1</span></span></span><span style="font-size: 10pt">复习笔记</span><br />
<span style="font-size: 10pt"><span style="font-family: arial, sans-serif"><span style="font-size: 10pt">22.2</span></span></span><span style="font-size: 10pt">课后习题详解</span></p>
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