<br /><br/><br /><p><span style="background-color: white"><span style="font-family: 宋体"><span style="font-size: 9pt">封面</span></span></span><br />
<span style="background-color: white"><span style="font-family: 宋体"><span style="font-size: 9pt">内容简介</span></span></span><br />
<span style="background-color: white"><span style="font-family: 宋体"><span style="font-size: 9pt">目录</span></span></span><br />
<span style="color: blue"><span style="font-family: 宋体"><span style="font-size: 9pt">第一编总论</span></span></span><br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第1</span>章消费心理学的基本问题</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">1.1</span>复习笔记</span><br />
1.2课后习题详解<br />
<span style="color: blue"><span style="font-family: 宋体"><span style="font-size: 9pt">第二编消费者心理</span></span></span><br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第2</span>章消费者的心理活动边程</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">2.1</span>复习笔记</span><br />
2.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第3</span>章消费者的需要和动机</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">3.1</span>复习笔记</span><br />
3.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第4</span>章消费者的态度</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">4.1</span>复习笔记</span><br />
4.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第5</span>章消费者的购买行为与决第</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">5.1</span>复习笔记</span><br />
5.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第6</span>章消费者的个性心理特征</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">6.1</span>复习笔记</span><br />
6.2课后习题详解<br />
<span style="color: blue"><span style="font-family: 宋体"><span style="font-size: 9pt">第三编社会环境心理</span></span></span><br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第7</span>章社会环境对消费者心理的影响</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">7.1</span>复习笔记</span><br />
7.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第8</span>章消费习俗与消费流行对消费者心理的影响</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">8.1</span>复习笔记</span><br />
8.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第9</span>章消费者群体市场心理概观</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">9.1</span>复习笔记</span><br />
9.2课后习题详解<br />
<span style="color: blue"><span style="font-family: 宋体"><span style="font-size: 9pt">第四编营销心理策略</span></span></span><br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第10</span>章新产品开发推广与消费心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">10.1</span>复习笔记</span><br />
10.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第11</span>章商品品牌、色彩与包装心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">11.1</span>复习笔记</span><br />
11.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第12</span>章商品价格心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">12.1</span>复习笔记</span><br />
12.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第13</span>章公共关系心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">13.1</span>复习笔记</span><br />
13.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第14</span>章商务谈判心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">14.1</span>复习笔记</span><br />
14.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第15</span>章商品推销心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">15.1</span>复习笔记</span><br />
15.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第16</span>章广告心理与广告技巧</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">16.1</span>复习笔记</span><br />
16.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第17</span>章电子商务与消费者心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">17.1</span>复习笔记</span><br />
17.2课后习题详解<br />
<span style="color: blue"><span style="font-family: 宋体"><span style="font-size: 9pt">第五编购物环境心理</span></span></span><br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第18</span>章商场环境心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">18.1</span>复习笔记</span><br />
18.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第19</span>章销售服务心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">19.1</span>复习笔记</span><br />
19.2课后习题详解<br />
<span style="color: #006600"><span style="font-family: 宋体"><span style="font-size: 9pt">第20</span>章营销人员心理</span></span><br />
<span style="font-family: 宋体"><span style="font-size: 9pt">20.1</span>复习笔记</span><br />
20.2课后习题详解</p>
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