这篇文章是Uri Gneezy在Top Journal-MS（management science）刚发表的文章，是一篇规范的行为经济学和实验经济学论文，研究主题也是个很好的“故事”。小伙伴们可以学学如何设计行为模型和行为经济学的实验。


This paper presents theory and experiments where people’s prosocial attitudes fluctuate over time following the
violation of an internalized norm. We report the results of two experiments in which people who first made an
immoral choice were then more likely to donate to charity than those who did not. In addition, those who knew
that a donation opportunity would follow the potentially immoral choice behaved more unethically than those
who did not know. We interpret this increase in charitable behavior as being driven by a temporal increase in guilt
induced by past immoral actions. We term such behavior conscience accounting and discuss its importance in
charitable giving and in the identification of social norms in choice behavior through time inconsistency.