现免费给大家提供一份行为运筹的书：Christoph H. Loch和Yaozhong Wu在2007年将行为运筹的零散研究集结成册——《Behavioral Operations Management》，做了一个总论。虽然七年过去了，但是现在行为研究仍在此框架内展开，一些领域远远没有成熟。个人在从事行为运筹和行为博弈的研究过程中，深感目前行为的研究仍缺乏成熟的研究范式，行为运筹的分析过程也较难控制。希望大家加强学习，勤于思考，创新行为经济学和实验经济学领域的方法和模型，为此学科发展添砖加瓦。


行为研究目前分的两大块个人偏误（ Individual Decision Making Biases）和社会偏好（Social Preferences ），本书亦按此展开。不过最让我感兴趣的还是文章最后提及的Behavioral OM Models of Culture！因为行为是强异质性的，如果想让行为研究真正的make sense，必须落脚于特定的群体解决特定的问题，只有将行为的研究着眼于特定文化和社会层面，才能揭示出有现实价值的经济学和管理学启示，中国特色的经济管理问题亦需要受此启发。现阶段的研究还没有达到这一层面，此领域的研究几近空白，有兴趣的同学可以跟踪关注。




欢迎大家讨论学习，鼓励大家发帖发言。本人新任实习版主，对与make sense的帖子和发言，一定会给与丰厚的奖励，不信就来试试！
已经设置了回帖奖励，每人可以拿两次，必须让自己的发言make sense才行





本书目录如下：

Table of Contents
1. Introduction ..................................................................................................................... 1
1.1. A Short History of the Discipline of OM................................................................. 3
1.2. Behavioral Economics and Behavioral Operations ................................................. 7
1.3. Behavioral Operations: an Attempt of a Definition ............................................... 12
1.4. On the Complementary Roles of Modeling and Experiments ............................... 15
2. Individual Decision Making Biases .............................................................................. 21
2.1. Reference Dependence and Prospect Theory ........................................................ 22
2.1.1. Foundations ..................................................................................................... 22
2.1.2 Applications in OM.......................................................................................... 26
2.2. Immediacy, Salience and Hyperbolic Discounting ................................................ 29
2.2.1 Foundations ...................................................................................................... 29
2.2.2 Applications in OM.......................................................................................... 31
2.3. Ambiguity and Complexity Effects ....................................................................... 34
2.3.1. Ambiguity Effect ............................................................................................ 34
2.3.2. The Complexity Effect .................................................................................... 38
2.3.3 Applications in OM.......................................................................................... 39
2.4. Regret Theory ........................................................................................................ 41
2.5. Heuristics and Biases ............................................................................................. 43
2.6. Emotions and the “Affect Heuristic” ..................................................................... 50
3. Social Preferences ......................................................................................................... 53
3.1. Are our Decisions Influenced by Emotions? ......................................................... 53
3.2. Status ...................................................................................................................... 58
3.2.1 Foundations ...................................................................................................... 59
3.2.2. Applications in OM......................................................................................... 60
3.3. Reciprocity and Relationships ............................................................................... 65
3.3.1 Foundations ...................................................................................................... 65
3.3.2. Applications in OM......................................................................................... 70
3.4. Group Identity ........................................................................................................ 75
3.4.1 Foundations ...................................................................................................... 75
3.4.2. Applications in OM......................................................................................... 79
3.5. Motivation and Group Performance ...................................................................... 82
3.5.1. The Significance of Social Preferences for Group Performance .................... 82
3.5.2 The Balance Among Social Preferences .......................................................... 86
3.6. Fair Process ............................................................................................................ 91
3.6.1. Outcome Justice Versus Procedural Justice .................................................... 91
3.6.2. An Operationalization of Fair Process ............................................................ 94
3.6.3. Limits of Fair Process ..................................................................................... 97
4. Further Research Avenues: Behavioral OM Models of Culture ................................. 101
4.1. A Definition of Culture and Its Effect on Human Groups ................................... 103
4.2. Modeling Culture ................................................................................................. 105
4.2.1. Example 1 ..................................................................................................... 105
4.2.2. Example 2 ..................................................................................................... 106
4.2.3. Transmission of Cultural Traits .................................................................... 109
4.3. Micro-Models of Culture for Behavioral OM ..................................................... 113
References ....................................................................................................................... 118