Customer Co-Design: A Study in the Mass Customization Industry

Book 图书名称：Customer Co-Design: A Study in the Mass Customization Industry
Author 作者： Stefan R. Thallmaier
Publisher 出版社： Springer Fachmedien Wiesbaden
Page 页数： 218
Publishing Date 出版时间： 16 Oct 2014
Language 语言：English
Size 大小：3 MB
Format 格式：pdf
ISBN: 978-3-658-07525-5, 978-3-658-07526-2

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Contents
Customers’ Perceived Value in Co-Design & Mass CustomizationChallenges of Customer Co-DesignOnline Customer Co-DesignCustomer Co-Design & Live Help
Target Groups
Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception
The Author
Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

== Table of contents ==
Content:
Front Matter....Pages I-XXI
Front Matter....Pages 1-1
Relevance of Customer Co-Design....Pages 3-8
Definition of Customer Co-Design....Pages 9-11
Structure of the Thesis....Pages 12-16
Front Matter....Pages 17-17
Elucidation of Key Concepts....Pages 19-32
Derivation of Theoretical Framework....Pages 33-35
Specification of Research Design....Pages 36-39
Front Matter....Pages 41-44
Need and Goals....Pages 43-47
Theoretical Underpinning....Pages 48-51
Method and Data....Pages 52-57
Findings....Pages 58-68
Conclusions and Future Research....Pages 69-71
Front Matter....Pages 73-73
Needs and Goals....Pages 75-79
Theoretical Underpinning....Pages 80-86
Method and Data....Pages 87-97
Findings....Pages 98-105
Conclusion and Future Research....Pages 106-107
Front Matter....Pages 109-112
Needs and Goals....Pages 111-115
Theoretical Underpinning and Research Hypotheses....Pages 116-122
Method and Data....Pages 123-132
Analysis....Pages 133-142
Front Matter....Pages 109-112
Findings....Pages 143-152
Discussion....Pages 153-158
Front Matter....Pages 159-159
Summary and Discussion....Pages 161-174
Managerial Implications....Pages 175-179
Directions for Future Research....Pages 180-184
Back Matter....Pages 185-218

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