Customer Segmentation using Self-Organising Maps(R).pdf-经管之家资源下载-人大经济论坛


所在主题： [Case Study]Customer Segmentation using Self-Organising Maps(R)
文件名: Customer Segmentation using Self-Organising Maps(R).pdf
资料下载链接地址: https://bbs.pinggu.org/a-1731227.html
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Self-Organising Maps (SOMs) are an unsupervised data visualisation technique that can be used to visualise high-dimensional data sets in lower (typically 2) dimensional representations. In this post, we examine the use of R to create a SOM for customer segmentation. The figures shown here used use the 2011 Irish Census information for the greater Dublin area as an example data set. This work is based on a talk given to the Dublin R Usersgroup in January 2014. [hide][/hide]
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