【2015新书】 Mobile Electronic Commerce: Foundations, Development, and Applications

Book 图书名称：Mobile Electronic Commerce: Foundations, Development, and Applications
Author 作者：June Wei
Publisher 出版社：CRC Press
Page 页数：504
Publishing Date 出版时间：Nov 14, 2014
Language 语言：English
Size 大小：8.5 MB
Format 格式：pdf 文字版
ISBN:1466590904， 978-1466590908
Edition: 第1版搜索过论坛，没有该文档

Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.

June Wei, PhD, is a professor in the Department of Management and Management Information Systems, University of West Florida. She earned her PhD from Purdue University, a master’s degree from Georgia Institute of Technology, and another master’s degree from Zhejiang University. Her research interests cover electronic supply chain management, information security and privacy in mobile electronic commerce, and mobile electronic commerce systems development.

She is editor-in-chief of three peer-reviewed leading journals on information systems: International Journal of Mobile Communications; Electronic Government, an International Journal; and International Journal of Electronic Finance. She is also an associate editor of three peer-reviewed journals: Journal of Electronic Commerce Research, Journal of Information Privacy and Security, and International Journal of E-Entrepreneurship and Innovation. She teaches courses on business information systems development, systems design and analysis, operations management problems, and electronic business fundamentals. She has published about 150 papers with about 60 peer-reviewed journal articles and three book chapters.

Dr. Wei has won many awards for her research, including the Distinguished Writing Award of the Foundation for Information Technology Education and the Education Special Interest Group of the Association of Information Technology Professionals (2004 and 2005) and the Best Paper Award sponsored by Emerald Publisher in International Conference on Accounting, Business, Leadership, and Information Management (2010). She has been recognized at a Florida Board of Trustees meeting (2011). She has also been recognized by the University of West Florida with the Distinguished Research and Creative Activities Award (2010) and the Distinguished Teaching Award (2012), and the Dyson Award for Excellence in Research from the College of Business (2005, 2007, 2009, 2011, and 2013). She also received educational awards and funding from Marconi Communications, Inc., and Bausch & Lomb. She is currently president of the Southwest Decision Sciences Institute.

== Table of contents ==
Mobile Electronic Commerce Foundations and Theories

• Enhancing the Effectiveness of Mobile Electronic Commerce Strategy: A Customer-Orientation Approach
• Dominant Issues and Conceptual Approaches in Mobile Business Research from 2005 – 2013
  

Mobile Electronic Commerce Technologies

• Critical Infrastructure Management for Mobile Electronic Commerce: Security and Reliability Issues on Mobile Ad Hoc Network
• Security of Wireless Ad-Hoc Network
  

Mobile Electronic Commerce Systems and the Human Perspective

• Mobile Social Networking Service (SNS) Users’ Trust and Loyalty: A Structural Approach
• Comparative Study of In-Store Mobile Commerce Applications and Feature Selection, Targeted at Enhancing the Overall Shopping Experience
• Towards a Mobile Website for www.India.gov.in
• Security in Mobile Electronic Commerce
  

Mobile Electronic Commerce Development

• Enhancing Electronic Commerce with Hybrid Mobile Application Development Architecture
• Using the Apache Cordova Open Source Platform to Develop Native Mobile Applications
• MobiCash: Smart Mobile Payment System
• Amila Karunanayake and Kasun De Zoysa
• Mobile Electronic Commerce Development
  

Mobile Electronic Commerce Applications and Mobile Business

• Mobile Advertising: The Indian Perspective
• e-CRM, m-CRM and ICTs Adoption in the E-Tourism and M-Tourism Industries
• Security Intelligence for Healthcare Mobile Electronic Commerce
• Automated Teller Machine (ATM) and Mobile Phone Interface in a Developing Banking System
  

Mobile Electronic Commerce and Social, Economic and Environmental Aspects

• Mobile Content and Applications Value Networks: Evidence from the Italian Mobile Telecommunications Market
• Segmenting, Targeting and Positioning of Mobile Payment Services
• Success Factors Influencing Consumers’ Willingness to Purchase Brands Advertised Through the Mobile Phone
  

Emerging Frontiers

• Smart City as a Service Platform: Identification and Validation of City Platform Roles in Mobile Service Provision
• Strategic and Tactical Issues with Apple’s Mobile Maps
  

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