【2013】Short Introduction to Strategic Management

Book 图书名称： Short Introduction to Strategic Management
Author 作者： Torben Juul Andersen
Publisher 出版社：Cambridge University Press
Page 页数：316
Publishing Date 出版时间：Jul 9, 2013
Language 语言：English
Size 大小：1.4 MB
Format 格式：pdf 文字版
ISBN: 1107031362, 9781107031364
Edition:第1版搜索过论坛，没有该文档


The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

== Table of contents ==
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