| 所在主题： | |
| 文件名: Marketing - Theory, Evidence, Practice.pdf | |
| 资料下载链接地址: https://bbs.pinggu.org/a-1835100.html | |
| 附件大小: | |
|
Marketing: Theory, Evidence, Practice
Byron Sharp Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David Corkindale, Nick Danenberg,Charles Graham, Nicole Hartnett, Rachel Kennedy,Marianthi Livaditis, Larry Lockshin, and others OUP Australia & New Zealand 656 pages | 248x204mm 978-0-19-557355-8 | Paperback | 17 January 2013 Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Readership: First year undergraduate students studying a compulsory introductory marketing subject as part of their studies.
1 Introduction - What do Marketing Professionals Do? 2 Consumer Behaviour and Business Buyer Behaviour 3 Marketing Metrics and Modelling - informing decisions 4 Market Research 5 The Marketing Environment 6 Customer Segmentation, Targeting and Positioning 7 Product (Goods and Services) 8 Physical Availability/Retailing/Packaging 9 Pricing and Discounting 10 Advertising 11 Media Decisions 12 Strategic Marketing and Planning 13 Global Marketing 14 Social Responsibility and Ethics  下载： |
|
熟悉论坛请点击新手指南
|
|
| 下载说明 | |
|
1、论坛支持迅雷和网际快车等p2p多线程软件下载，请在上面选择下载通道单击右健下载即可。 2、论坛会定期自动批量更新下载地址,所以请不要浪费时间盗链论坛资源,盗链地址会很快失效。 3、本站为非盈利性质的学术交流网站,鼓励和保护原创作品，拒绝未经版权人许可的上传行为。本站如接到版权人发出的合格侵权通知，将积极的采取必要措施；同时，本站也将在技术手段和能力范围内，履行版权保护的注意义务。 (如有侵权，欢迎举报) |
|
京ICP备16021002号-2 京B2-20170662号
京公网安备 11010802022788号
论坛法律顾问：王进律师
知识产权保护声明
免责及隐私声明
