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| 文件名: Marketing An Introduction by Gary Armstrong & Philip Kotler 12th Global Edition.pdf | |
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Marketing: An Introduction, 12th Global Edition
Author(s): Gary Armstrong, Philip Kotler Language: English Year: 2015 File Size: 62 Mb E-book Format: PDF For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
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