"This book is a must-have and must-read . . . Mun's new book is a refreshing, cutting-edge look at a powerful new decision-making process . . . it isn't often you can truthfully say a book breaks new ground, but [this book] has certainly done that."
—Glenn G. Kautt, President, Monitor Group, Inc.

"Dr. Mun offers a pragmatic and useful approach to real options analysis for valuing R&D projects with inherent high uncertainty for maximum return."
—Robert S. Finocchiaro, Technical Director, 3M Company

"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them."
—Jim Schreckengast, Senior Vice President, R&D Strategy, Gemplus International SA, France

"[Mun's] ability to clearly explain the relationships of popular competing analysis methods will make this a must-have reference book for today's decision-makers."
—Kenneth English, Director of R&D, The Timken Company

"It provides a solid basis for conceiving, assessing, and evaluating real option investments, which will make it useful to practitioners and students alike."
—Ian C. MacMillan, PhD, The Fred Sullivan Professor of Entrepreneurship Department Chair, The Wharton School, University of Pennsylvania

"Dr. Mun's new book provides the best and most comprehensive pragmatic guide to valuing strategic decisions and options—both in the corporate setting as well as in evaluating strategic military decisions. This book is an instant classic and must be read by anyone who needs to perform real options, decisions, and risk analysis."
—Tom Housel, PhD, Professor of Information Sciences U.S. Naval Postgraduate School, Monterey, California, and author of Measuring and Managing Knowledge

"Written from the viewpoint of an educator and practitioner, Mun's book offers a readable reference full of insight and decision-making tools to satisfy both the novice and the experienced veteran."
—Richard Kish, PhD, Professor and Chair, Parella Finance Department, Lehigh University