What a great idea! Instead of simply grousing about how the conceptions and preconceptions of mainstream economics prevail, David Ruccio and his collaborators not only show that professional students of economic life see it through many different pairs of glasses, but also that the professionals’ views fall far short of exhausting the richness of available representations concerning production, consumption, distribution, and transfer of assets.

Viviana A. Zelizer, Lloyd Cotsen '50 Professor of Sociology, Princeton University, author of The Purchase of Intimacy.

If it is agreed that standard economic representations do not do justice to the complexities of the new economy, how else could we represent an economy that is more about symbols and the production of meanings than about the production of goods and services? This book begins the exploration with great imagination showing how much is gained from encounters with other disciplines. It sets the agenda for the much needed reevaluation of economics as a science

Arjo Klamer is professor of cultural economics and dean of Academia Vitae, the Netherlands

David F. Ruccio is Professor in the Department of Economics and Policy Studies at the University of Notre Dame, Indiana, USA and editor of the journal Rethinking Marxism.

INTRODUCTION, “What Are Economic Representations and What's at Stake?” GLOBAL ECONOMIES, 1. “Globalization through The Economist’s Lens: Knowledge, Representations, and Power”, 2. “Outsourcing Economics”, REPRESENTATIONAL ECONOMIES, 3. “Economic Representations”, 4. “Culture and Myth in Historical Representations of Appalachia's Economy”, ACADEMIC ECONOMIES, 5. "I'm Always Searchin': The Consumption of the Job Market in English", 6. “Economic Sociology: Reflections, Refractions, and Other Re-Visions”, 7. “Economic Representations in Archaeology: Macroscale and Microscale Approaches to Craft Production”, 8. “Archaeological Representations of the Economy”, DEVELOPMENT ECONOMIES, 9. “Economic Representations in an American Region: What’s at Stake in Appalachia?”, 10. “Pushing Into a Pipeline or Pushing on a String? Duelling Representations in Development and Educational Theories”, 11. “Economic Representation and Subjectification—Some Cases from China”, CULTURAL ECONOMIES, 12. “The Vernacular Economist’s Guide to Media and Culture”, 13. “Singing Money”, 14. “On Smugglers, Pirates, and Aroma Makers”, EVERYDAY ECONOMIES, 15. “Watching the Market’: Visual Representations of Financial Economy in Advertisements”, 16. “Everyday Economics and the Community Farm Alliance in Kentucky: An Interview with Deborah Webb", ALTERNATIVE ECONOMIES, 17. “Globeerizatoin or Beeroregionalism? Beer as an Economic Representation", 18. “Building Community Economies: A Postcapitalist Project of Sustainable Development”