【2003】 eBusiness Fundamentals

Book 图书名称： eBusiness Fundamentals (Routledge Textbooks Inebusiness)
Author 作者： Paul J. Jackson, Lisa Harris, Peter M. Eckersley
Publisher 出版社： Routledge
Page 页数： 224
Publishing Date 出版时间： Jul 28, 2003
Language 语言： English
Size 大小： 1 MB
Format 格式： pdf 文字版
ISBN: 9780415255943, 0415255945, 9780415255950, 0415255953, 0203402464, 9780203402467, 9780203411186
Edition: 第1版 搜索过论坛，没有该文档


This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.


== Table of contents ==
Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of illustrations......Page 7
List of contributors......Page 8
Preface......Page 12
Acknowledgements......Page 14
List of abbreviations......Page 15
Introduction......Page 18
Organizations in the Electronic Age......Page 20
Getting started......Page 28
The business environment for e-Commerce......Page 30
e-Commerce technology......Page 60
The difference e-Business tools can make......Page 82
Organizational considerations for e-Business......Page 84
Using marketing databases in e-Business......Page 118
The boundaries of e-Business......Page 148
The ethics environment for e-Business......Page 150
e-Business and the law......Page 169
e-Commerce: a global overview......Page 208
The public sector......Page 242
e-Government......Page 244
Index......Page 276


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