【2014】Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals

Book 图书名称： Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals
Author 作者： Andrew Griffin
Publisher 出版社： Kogan Page
Page 页数： 280
Publishing Date 出版时间： Apr 28, 2014
Language 语言： English
Size 大小： 2 MB
Format 格式： pdf 文字版
ISBN: 0749469927, 9780749469924
Edition: 第1版 搜索过论坛，没有该文档


Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.

An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.

== Table of contents ==
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