【2014】Business Fundamentals for Engineering Managers

Book 图书名称： Business Fundamentals for Engineering Managers
Author 作者： Carl Chang
Publisher 出版社： Momentum Press
Page 页数： 258
Publishing Date 出版时间： Aug 31, 2014
Language 语言： English
Size 大小： 2 MB
Format 格式： pdf 文字版
ISBN: 1606504789, 9781606504789
Edition: 第1版 搜索过论坛，没有该文档


Engineering managers and professionals make a long and lasting impact in the industry by regularly developing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both--to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product or service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. This book consists of three sets of business fundamentals. The chapter 'Cost Accounting and Control' discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter 'Financial Accounting and Analysis' delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation--including operations, opportunities, and acquisition and mergers. The chapter 'Marketing Management' reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions. The new business vocabulary and useful analysis tools presented will enable engineering managers to become more effective when interacting with senior management, and to prepare themselves for assuming higher- level corporate responsibilities.

== Table of contents ==
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