【2014新书】Red Thread Thinking, Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Book 图书名称： Red Thread Thinking, Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Author 作者： Debra Kaye
Publisher 出版社： McGraw Hill Education
Page 页数： 288 & 188
Publishing Date 出版时间： Feb 26, 2013
Language 语言： English
Size 大小： 1.7 MB& 1.3 MB
Format 格式： epub & pdf 文字版
ISBN: 0071808213
Edition: 第1版 搜索过论坛，没有该文档


Create products and services your consumers can'tpass up--without the high cost of development

Success is all about connections.

Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business.

What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumerperceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.

A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of Red Thread Thinking:

== Table of contents ==
Acknowledgments

Prologue: Red Thread Thinking

Introduction: Innovation Is Not Just a Good Idea

RED THREAD 1
INNOVATION–IT’S ALL IN YOUR HEAD

1 A Significant Change of Mind

2 Stop Brainstorming and Take a Shower

RED THREAD 2
EVERYTHING OLD IS NEW

3 Get Clued In on the Real Story

4 Stop Crying over Spilt Milk Because the Glass Is Still Half Full

5 They Made It; We Borrow It

RED THREAD 3
PEOPLE–THE STRANGEST ANIMALS IN THE ZOO

6 We Think, Therefore We Innovate

7 The Footprint of Behavior and How to Find It

8 Emotional Memory—the Culture Tattoo

RED THREAD 4
WHAT YOU SEE IS WHAT YOU GET

9 Simple Is Smarter and Always Will Be

10 Good Things Come in Great Packages

11 Draw Me a Story

RED THREAD 5
THE FORCE OF PASSION

12 Emotion and Reason
Epilogue: Where Innovators Can Take Capitalism

Appendix A: Keeping Abreast of What’s New

Appendix B: Discussion and Question Guide for Cat Research

Index


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