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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 84pt; TEXT-INDENT: 95.15pt; mso-para-margin-left: 8.0gd; mso-char-indent-count: 7.9"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>战略的类型<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-outline-level: 2"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>一 <B style="mso-bidi-font-weight: normal">扩张型战略</B><SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm -23.3pt 0pt 66.75pt; TEXT-INDENT: -33.75pt; mso-list: l3 level1 lfo7; tab-stops: list 66.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">1）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">选择一个发展速度快于整个经济增长速度的经营领域；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -23.3pt 0pt 66.75pt; TEXT-INDENT: -33.75pt; mso-list: l3 level1 lfo7; tab-stops: list 66.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">2）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">选择两个该具体分部门服务的扩展特别迅速的细分市场；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -28.55pt 0pt 66.75pt; TEXT-INDENT: -33.75pt; mso-list: l3 level1 lfo7; tab-stops: list 66.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">3）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">选择两个在该主要经营领域中处于经济增长早期阶段的具体分部门；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 66.75pt; TEXT-INDENT: -33.75pt; mso-list: l3 level1 lfo7; tab-stops: list 66.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">4）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">综合运用内部扩展、购并和收购等方式以实现增长；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -28.55pt 0pt 66.75pt; TEXT-INDENT: -33.75pt; mso-list: l3 level1 lfo7; tab-stops: list 66.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">5）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">通过国外销售和国外制造两方式进入国外市常<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -28.55pt 0pt 33pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp; </SPAN>2*2</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">矩阵法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<TABLE class=MsoNormalTable style="MARGIN: auto auto auto 77.4pt; BORDER-COLLAPSE: collapse; mso-table-layout-alt: fixed; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt" cellSpacing=0 cellPadding=0 border=0>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 126pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt" vAlign=top width=168>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>现有产品<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: #f4f4f4; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 153pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .75pt; mso-border-bottom-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt" vAlign=top width=204>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>新产品<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD></TR>
<TR style="mso-yfti-irow: 1; mso-yfti-lastrow: yes">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 108pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .75pt; mso-border-bottom-alt: solid windowtext .75pt; mso-border-right-alt: solid windowtext .75pt" vAlign=top width=144>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>原有市场<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>新市场<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 126pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; mso-border-alt: solid windowtext .75pt" vAlign=top width=168>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>市场渗透<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>市场开拓<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: #f4f4f4; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 153pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .75pt; mso-border-bottom-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt" vAlign=top width=204>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>产品开发<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>多角化<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD></TR></TBODY></TABLE>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 33pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 33pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 33pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">3*3</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">矩阵法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<TABLE class=MsoNormalTable style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; BORDER-LEFT: medium none; BORDER-BOTTOM: medium none; BORDER-COLLAPSE: collapse; mso-table-layout-alt: fixed; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext" cellSpacing=0 cellPadding=0 border=1>
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<TR style="mso-yfti-irow: 0; mso-yfti-firstrow: yes">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 86.4pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt" vAlign=top width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 126.15pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=168>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>原有产品<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 135pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>相关产品<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 134.85pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>新产品<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD></TR>
<TR style="mso-yfti-irow: 1">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 86.4pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>原有市场<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 126.15pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=168>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>市场渗透战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 135pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>产品发展战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 134.85pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>产品革新战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD></TR>
<TR style="mso-yfti-irow: 2">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 86.4pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>相关市场<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 126.15pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=168>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>市场发展战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 135pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>多角化经营战略<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 134.85pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>产品发明战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD></TR>
<TR style="mso-yfti-irow: 3; mso-yfti-lastrow: yes">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 86.4pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>新市场<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 126.15pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=168>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>市场转移战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 135pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>市场创造战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f4f4f4; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #f4f4f4; WIDTH: 134.85pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt" vAlign=top width=180>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>全方位创新战略<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P></TD></TR></TBODY></TABLE>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（一）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">市场渗透<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -15.75pt; mso-list: l2 level1 lfo2; tab-stops: list 85.5pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">1．<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">扩大产品使用者数量<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">转变非使用者，发掘潜在使用者，争夺竞争者的用户<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -15.75pt; mso-list: l2 level1 lfo2; tab-stops: list 85.5pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">2．<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">增加用户的使用频率，<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>增加使用次数，增加使用量，增加产品用途<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -15.75pt; mso-list: l2 level1 lfo2; tab-stops: list 85.5pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">3．<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">改进产品特性<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 89.15pt; TEXT-INDENT: -89.15pt; mso-char-indent-count: -7.4"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">提高质量，增加功能特性，增加产品特点、提高安全性、便利性，改进产品式样<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（二）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">市场发展（原有产品<SPAN lang=EN-US>-</SPAN>相关市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（三）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">产品发展（相关产品<SPAN lang=EN-US>-</SPAN>原有市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（四）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">产品革新（新产品<SPAN lang=EN-US>-</SPAN>原有市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（五）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">产品发明（新产品<SPAN lang=EN-US>-</SPAN>相关市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（六）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">市场转移（原有产品<SPAN lang=EN-US>-</SPAN>新市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（七）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">市场创造（相关产品<SPAN lang=EN-US>-</SPAN>新市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（八）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">全方位创新（新产品<SPAN lang=EN-US>-</SPAN>新市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 69.75pt; TEXT-INDENT: -36.75pt; mso-list: l0 level1 lfo1; tab-stops: list 69.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（九）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">多元化经营（相关产品<SPAN lang=EN-US>-</SPAN>相关市场）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 33pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 117.75pt; TEXT-INDENT: -27.75pt; mso-list: l4 level1 lfo3; tab-stops: list 117.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">多元化的定义<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 0cm"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>一个企业同时经营两个以上行业的经营策略。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 0cm"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>从企业经营范围看，战略态势有：<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 72.75pt; TEXT-INDENT: -45pt; mso-list: l5 level1 lfo4; tab-stops: list 72.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（1）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">单一产品战略：一项产品占<SPAN lang=EN-US>95%</SPAN>以上<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 72.75pt; TEXT-INDENT: -45pt; mso-list: l5 level1 lfo4; tab-stops: list 72.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（2）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">优势产品战略：一项产品占<SPAN lang=EN-US>70%</SPAN>以上、<SPAN lang=EN-US>95%</SPAN>以下<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 72.75pt; TEXT-INDENT: -45pt; mso-list: l5 level1 lfo4; tab-stops: list 72.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（3）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">技术相关产品战略：技术相关连的产品群大于<SPAN lang=EN-US>70%<o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 72.75pt; TEXT-INDENT: -45pt; mso-list: l5 level1 lfo4; tab-stops: list 72.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（4）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">市场相关产品战略：市场相关连的产品群大于<SPAN lang=EN-US>70%<o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 72.75pt; TEXT-INDENT: -45pt; mso-list: l5 level1 lfo4; tab-stops: list 72.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（5）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">市场技术相关产品战略：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 72.75pt; TEXT-INDENT: -45pt; mso-list: l5 level1 lfo4; tab-stops: list 72.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">（6）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">非相关产品战略：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -49.55pt 0pt 27.75pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>如首钢公司，生产钢材、电子仪表、计算机、洗衣机、电风扇、服装，还开办陶粒厂，开采大理石、花岗岩，开设宾馆，涉足航运及金融业等。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -49.55pt 0pt 27.75pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 117.75pt; TEXT-INDENT: -27.75pt; mso-list: l4 level1 lfo3; tab-stops: list 117.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">多元化战略类型<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 63.75pt; TEXT-INDENT: -27.75pt; mso-list: l7 level1 lfo6; tab-stops: list 63.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">1）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">同心多角化战略。亦称集中多角化或同心多样化。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 0cm"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>指公司增加与企业现有产品或服务相类似的新产品或服务。考虑实施集中多角化战略时，新增加的产品或服务必须位于企业现有的专门技能和技术经验、产品系列、分销渠道或顾客基础之内。当一个企业所处的行业正处于上升阶段时，集中多角化对于强化它自己具有的知识和经验的领域地位是十分有用而可行的。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 0cm"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">成功实行集中多角化的企业：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -28.55pt 0pt 0cm"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">杜邦公司：经营炸药、染料、抛光机具、色素、重化工产品、四乙铅、塑料、杀虫剂、其他农业化学产品、制冷剂、轻武器、摄影胶片、特种合成橡胶、磁带、合成弹性丝、照相器材、防冻剂以及各种新型塑料。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -44.3pt 0pt 0cm"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">强生公司：经营绷带、急救带、外科手术器械、婴儿看护用品、卫生纸、牙刷和发梳、非处方药品、粘合剂、纺织品、模制塑料医疗设备、处方药品和外科仪器以及弹性纤维。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 0cm; TEXT-INDENT: 36.75pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>时代公司：杂志出版、书籍出版、印刷供应品和设备、纸浆、纸张、无线电和电视广播、课本、教育材料及其供应品、商业信息服务。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 63.75pt; TEXT-INDENT: -27.75pt; mso-list: l7 level1 lfo6; tab-stops: list 63.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">2）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">纵向一体化战略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 5.25pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">是一种向前后两个方向扩展企业现有经营业务的增长战略。前向一体化是指组织的业务向消费它的产品或服务的行业扩展，而后向一体化是指企业向为他目前的产品提供作为原料的产品或行业扩展。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 5.25pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">促使企业追求一体化的因素：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">A、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">后向一体化使企业能够更好的控制所需原材料的成本、可供量和质量；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">B、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">当原材料供应商能获得较大利润时，通过后向一体化企业可将成本转化为利润；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">C、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">企业通过前向一体化能够控制产品的销售和分配渠道，有助于消除存货的积压和产量的下降；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">D、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">当企业产品或服务的经销商具有较大毛利时，企业通过前向一体化增加自己的利润；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">E、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">采用纵向一体化战略，通过建立全国性的销售网络以及大型制造工厂获得规模经济效益；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">F、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">通过纵向一体化可使企业扩大在特定市场的规模和实力，以便在该市场或行业获得较大程度的垄断控制。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 33pt; TEXT-INDENT: -27.75pt; mso-list: l6 level1 lfo8; tab-stops: list 33.0pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">G、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">通过纵向一体化带来的市场交易内部化，企业可获得范围经济效益。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 63.75pt; TEXT-INDENT: -27.75pt; mso-list: l7 level1 lfo6; tab-stops: list 63.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">3）<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">复合多元化战略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 36pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>是一种增加与企业目前的产品或服务显著不同的新产品的增长战略。这一战略似乎很受企业青睐，实行这一战略的企业的名单很象美国著名企业的排行榜。企业采用复合多角化的外部原因主要是：（<SPAN lang=EN-US>1</SPAN>）企业原有的产品市场需求增长处于长期停滞甚至下降趋势；（<SPAN lang=EN-US>2</SPAN>）所出产业集中程度高，企业间相互依赖性强，竞争激烈；（<SPAN lang=EN-US>3</SPAN>）环境因素的多变性和不确定性迫使企业更加注重长期收益的稳定性。内部原因主要是企业存在较强的资源与能力。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -39.05pt 0pt 36pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 32.95pt; TEXT-INDENT: 12.05pt; mso-para-margin-left: 3.14gd; mso-char-indent-count: 1.0; mso-outline-level: 3"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>二 稳定型战略类型<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 0cm; TEXT-INDENT: 47.35pt; mso-char-indent-count: 3.93"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>无增长战略：即不谋求快于行业增长<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -79.7pt 0pt 54pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>微增长战略：<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 54pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>三．紧缩型战略类型<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>按动机不同可分为：<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36.75pt; TEXT-INDENT: -27.75pt; mso-list: l1 level1 lfo5; tab-stops: list 36.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">适应性紧缩战略。企业为适应外界环境而采取的一种战略，包括经济衰退、行业进入衰退期、对企业产品或服务的需求减小等。其适用条件：企业已预测到或感知到外界环境对企业经营的威胁，并且企业采用稳定型战略尚不足以使企业顺利对付不利的外界环境。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36.75pt; TEXT-INDENT: -27.75pt; mso-list: l1 level1 lfo5; tab-stops: list 36.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">失败型紧缩战略。企业因经营失误造成企业竞争地位虚弱、经营状况恶化，只有采用紧缩才能最大限度地减少损失，保存实力。其适用条件：企业出现重大的内部问题，如产品滞销、财务状况恶化等。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36.75pt; TEXT-INDENT: -27.75pt; mso-list: l1 level1 lfo5; tab-stops: list 36.75pt"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-family: 仿宋_GB2312"><SPAN style="mso-list: Ignore">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312">调整型紧缩战略。动机是为了谋求更好的发展机会，使有限的资源得到更有效的配置。其适用条件是：企业存在一个回报更高的资源配置点。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 9pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><o:p><FONT color=#000000>&nbsp;</FONT></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 9pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312"><FONT color=#000000>两种紧缩战略：<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>