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| 文件名: Marketing Management 15e.pdf | |
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ISBN: 1292092629, 0133856461 | 832 Pages | PDF | 41.15 MB
by Philip T Kotler (Author), Kevin Lane Keller (Author) © Pearson Education Limited 2016 The rights of Philip Kotler and Kevin Lane Keller to be identified as the authors of this work have been asserted by them in accordanc. Details: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. |
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